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FOR IMMEDIATE RELEASE | NOVEMBER 12, 2003



Alzheimer's Foundation of America Holds First Fundraising Reception

NEW YORK, NY – The Alzheimer's Foundation of America (AFA) held its inaugural fundraising cocktail reception, called Blue Moon Memories, at The Rainbow Room in Manhattan tonight, drawing celebrities, healthcare professionals and other supporters of its efforts to raise the bar on care for individuals affected by Alzheimer's disease and related dementias.

“It is heartening to see that so many people support our mission, and understand that quality care can make a difference in the lives of those affected by this devastating disease,” said Eric J. Hall, AFA's chief executive officer.

The event honored Tiffany L. Tomasso, executive vice president of Sunrise Senior Living, and featured Leeza Gibbons, celebrated television news journalist and founder of The Leeza Gibbons Memory Foundation.

t drew more than 150 attendees, including celebrities such as actress Linda Dano, whose dad passed away from Alzheimer's disease; design expert Chris Madden; and Dr. Dharma Singh Khalsa, author of the best seller Brain Longevity.

Proceeds from the event will support grants to AFA member organizations for hands-on services in their local communities, advocacy efforts promoting “care in addition to cure,” training of healthcare professionals and the development of new programs, including the opening of the nation's first Leeza's Place in December.

The AFA Leeza's Place of Manhattan, a partnership between AFA and The Leeza Gibbons Memory Foundation, will serve as a welcome gathering place for caregivers and the recently diagnosed, and will utilize creative, educational and intergenerational tools to “educate, empower and energize” clients. It will be located at AFA's new headquarters in midtown Manhattan.

At tonight's reception, Gibbons shared her family's heartbreaking experience with Alzheimer's disease, and her vision for care for those impacted by memory loss.
In honoring Tomasso, Hall praised her dedication to ensuring that the elderly and those suffering from dementia are treated with dignity. Tomasso, who also serves as president of Sunrise's Management Services Group, oversees the operation of nearly 350 Sunrise communities around the world.

AFA, a nonprofit organization, was founded in February 2002 to provide optimal care and service to individuals confronting dementia, and to their families by addressing their educational, social, emotional and practical needs. Its member organizations from coast to coast have united to collaborate on resources, program design, education, fundraising campaigns, and legislative advocacy.

Contact: Carol Steinberg
Phone: 1-866-AFA-8484


Alzheimer's Foundation of America  866.232.8484

www.alzfdn.org