Media Center

Press Releases


Alzheimer's Foundation of America Names New Board Members

NEW YORK, NY—J.E. (Gene) Saunders, executive director of Project Lifesaver International, and Barry E. Berg, a certified public accountant, have joined the board of trustees of the Alzheimer's Foundation of America (AFA).

Saunders, of Virginia Beach, VA, co-founded Project Lifesaver International, a Chesapeake, VA-based organization that utilizes a radio technology, rapid response program to effectively locate missing individuals with Alzheimer's disease, Down syndrome and related disorders. Since it began in 1999, Project Lifesaver has successfully located 1,083 individuals, each with an average rescue time of less than 30 minutes. Last spring, AFA and Project Lifesaver formed a strategic partnership to promote the cutting-edge system and to educate public safety officials about dementia.

Saunders also serves as chief of search and rescue of the Chesapeake (VA) Sheriff's Office. He retired in 2001 as a police captain with the Chesapeake Police Department after a 33-year career in law enforcement and public safety.

Berg, of Commack, NY, is managing partner of Berg Klein Salomon LLP, a certified public accounting firm in Jericho, NY. In this role, he oversees day-to-day operations of the medium-size firm and acts as a business consultant to the healthcare industry.

Berg has served on committees for the New York Society of CPAs, and is currently co-chairman of the Hofstra University Corporate Development Council and president of the Woodbury Jewish Center Men's Club.

Eric J. Hall, AFA's chief executive officer, said AFA is grateful for both men's commitment to join its board of trustees. "Their expertise and dedication will contribute greatly to ensuring AFA's continued growth, and helping us care for the increasing number of Americans in need," Hall said.

AFA is a New York-based nonprofit organization that focuses on "together for care…in addition to cure" for individuals with Alzheimer's disease and related illnesses, and their families, and unites member agencies that provide education and hands-on social services. Its services include a toll-free hotline, educational materials, professional training, and a free caregiver magazine. For information, call 866-AFA-8484 or visit .

Contact: Carol Steinberg
Phone: 1-866-AFA-8484

Alzheimer's Foundation of America  866.232.8484