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FOR IMMEDIATE RELEASE | March 16, 2005

Alzheimer's Foundation Announces New Grant for Innovative Care

NEW YORK, NY—Pressing forward with its mission to raise the bar on dementia care, the Alzheimer's Foundation of America (AFA) announced today that it will award an annual grant for an innovative program or service that improves the lives of individuals with Alzheimer's disease and related illnesses, and their families.

The grant, designated the "Brodsky Grant," will be for $20,000 its first year.

It will be awarded to one of AFA's member organizations. Organizations that become members prior to the grant deadline of May 15 are eligible for this year's Brodsky Grant. AFA membership is open to non-profit organizations involved in dementia care in the U.S.

AFA has initiated this special grant in honor of AFA's chairman, Bert Brodsky, and his wife, Muriel, for "their generosity and outstanding commitment to helping others," said Eric J. Hall, AFA's chief executive officer.

Brodsky has been chairman of AFA and the primary force behind the nonprofit organization's dramatic growth since it was founded in February 2002. Brodsky is president and chief executive officer of Sandata, Inc., a Port Washington, NY company that provides leading edge information technology solutions and services for the home health care industry.

According to Hall, "The Brodsky Grant marks another major step by AFA to spotlight best practices related to dementia care. We plan to fund an innovative program that not only improves quality of life in a community, but is fit for replication so that the whole nation can benefit from an organization's creativity."

Major criteria for the award are innovativeness, greatest need and replication potential. Programs could involve, but are not limited to, hands-on care, delivery of social services, cognitive stimulation, the arts, safety, and training.

The Brodsky Grant is in addition to AFA's regular grants made to member organizations biannually based on a competitive review process.

For more information about the Brodsky Grant or AFA membership, call AFA toll-free at 866-AFA-8484 or visit www.alzfdn.org.

The Alzheimer's Foundation of America focuses on "together for care…in addition to cure" for individuals with Alzheimer's disease and related illnesses, and their families, and unites several hundred member and associate member organizations in nearly all 50 states. Its services include a toll-free hotline, counseling by certified social workers, educational materials, local referrals, identification and search programs, and a free caregiver magazine, Vantage™. For more information, call toll-free 866-AFA-8484 or visit www.alzfdn.org .

Contact: Carol Steinberg
Phone: 1-866-AFA-8484


Alzheimer's Foundation of America  866.232.8484

www.alzfdn.org