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FOR IMMEDIATE RELEASE | September 15, 2005

‘Young Hearts' Join Together to Support Alzheimer's Care
Inaugural Event Slated for September 22

NEW YORK, NY— They're young. They care. And they know how devastating Alzheimer's disease can be. With that, a newly-formed Junior Committee of the Alzheimer's Foundation of America (AFA) will be holding an inaugural event on September 22 to raise funds to support care for individuals with Alzheimer's disease and their families.

The event, called “For the Love of George,” will feature cocktails and hor d'oeuvres, a silent auction, casino, celebrity guests, and networking opportunities. It will be held September 22 from 7:30 pm to 11:30 pm at Strata, 915 Broadway at 21 st St., New York City. Admission is $100 in advance or $125 at the door. For tickets or more information, call (Toll-Free Helpline) 866-AFA-8484 or visit .

“For the Love of George” marks the official launch of AFA's Junior Committee, whose members are in their mid-20s to early 30s. Its mission is “to ensure that young adults play an active role in raising awareness of Alzheimer's disease or a related illness and that no family faces this disease alone.”

Alex and Chris Barnet, the committee co-chairs, were inspired to unite young professionals for the cause after witnessing their grandfather's ongoing decline as a result of Alzheimer's disease.

The event will pay tribute to “George”—George R. Irwin, the Barnet's grandfather—as well as the approximately five million Americans currently affected by Alzheimer's disease and related illnesses. The disease strikes an estimated one in ten Americans aged 65 and older, and nearly one in two aged 85 and older.

“In honor of our grandfather's unselfish, funny and charismatic approach to life, we will always remember,” the Barnets said.

Eric J. Hall, AFA's chief executive officer, commended the new Junior Committee for its dedication.

“It is very gratifying to see that the hearts of so many young people have been touched by a disease that primarily affects older people. Their passion and commitment will go a long way in helping others,” Hall said.

The Alzheimer's Foundation of America, based in New York City, is a nonprofit organization that focuses on the care needs of individuals with Alzheimer's disease and related illnesses, and their families. AFA has hundreds of member organizations in North America that provide hands-on programs and services to meet the practical, emotional and educational needs of families. For more information, call (Toll-Free Helpline) 866-AFA-8484 or visit .

Contact: Carol Steinberg
Phone: 866-AFA-8484

Alzheimer's Foundation of America  866.232.8484