Alzheimer's Foundation of America
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FOR IMMEDIATE RELEASE | October 24, 2005

Alzheimer's Foundation Names New Marketing Director

NEW YORK, NY—The Alzheimer's Foundation of America (AFA) has appointed Josie Di Chiara of Hoboken, NJ as director of marketing, with the primary responsibility of spearheading strategic marketing campaigns for the national nonprofit organization.

In this role, Di Chiara will develop and execute sales and marketing plans for care ADvantage™ , AFA's quarterly consumer magazine that is the only publication of its kind specifically for caregivers of people with Alzheimer's disease and related illnesses. The year-old, free magazine recently underwent a name and design change, premiering as care ADvantage™ this month.

Di Chiara will also orchestrate brand marketing activities, and promotional and corporate sponsorship campaigns for AFA.

Di Chiara joins AFA after extensive brand marketing, event planning and product development experience in the publishing, entertainment and hospitality industries. Previous positions included marketing posts at BMG Entertainment and Allegro Corporation.

AFA, based in New York City, unites hundreds of member organizations across North America that focus on the care needs of individuals with Alzheimer's disease and related illnesses, and their families.

Contact: Carol Steinberg
Phone: 866-AFA-8484