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FOR IMMEDIATE RELEASE | February 1, 2006

Alzheimer's Foundation Seeks Grant Applications for Innovative Care

NEW YORK, NY— In its ongoing mission to foster optimal care, the Alzheimer's Foundation of America (AFA) is now accepting applications for its annual grant that recognizes an innovative program or service that improves the lives of individuals with Alzheimer's disease and related illnesses, and their families.

AFA has increased the amount of its Brodsky Grant to $25,000 for 2006, the second year that the grant will be awarded.

Applications are due May 15, and only nonprofit organizations that are members of AFA may apply. Organizations that join AFA prior to the grant deadline are eligible.

The Brodsky Grant will again be presented to a new or existing program that betters the lives of those affected by dementia, and exemplifies innovativeness, greatest need and replication potential. Programs could involve, but are not limited to, hands-on care, delivery of social services, cognitive stimulation, the arts, safety, and training.

The grant honors AFA's chairman, Bert Brodsky, and his wife, Muriel, for their generosity and outstanding commitment to the cause.

“This grant challenges organizations to touch people's lives in a meaningful and heartfelt way, and to truly make a difference,” said Brodsky, who has been AFA's chairman since its inception, and is president and chief executive officer of Sandata, Inc., Port Washington, NY.

Last year, the inaugural Brodsky Grant, in the amount of $20,000, was awarded to The Eden Alternative, based in Sherburne, NY, for its groundbreaking Eden at Home's Core Concept's Training Program. The program will develop and disseminate tools for meaningful care in the home environment.

The Brodsky Grant is in addition to AFA's regular grant process, which disburses funds twice a year to member organizations based on a competitive application process.

Noted Eric J. Hall, AFA's chief executive officer: “AFA's grants are a vital source of funds for organizations hard-pressed to keep pace with the growing number of families affected by this heart-breaking disease. These monies filter down to ‘care' at the real local level.”

Currently, Alzheimer's disease affects an estimated five million Americans; the incidence is expected to triple by mid-century.

For more information about the Brodsky Grant or AFA membership, call AFA toll-free at 866-AFA-8484 or visit

The Alzheimer's Foundation of America focuses on “together for care…in addition to cure” for individuals with Alzheimer's disease and related illnesses, and their families, and unites hundreds of member and associate member organizations in nearly all 50 states. Its services include a toll-free hotline, counseling by licensed social workers, a free caregiver magazine, educational materials, and training of healthcare professionals. For more information, call toll-free 866-AFA-8484 or visit .

Contact: Carol Steinberg
Phone: 866-AFA-8484


Alzheimer's Foundation of America  866.232.8484