Alzheimer's Foundation of America
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FOR IMMEDIATE RELEASE | April 12, 2006

Alzheimer's Foundation Golf Outing to Honor Rhonda Brown of Jones Apparel Group

NEW YORK, NY—The Alzheimer's Foundation of America's annual golf outing on June 27 will honor Rhonda Brown, president and chief executive officer, Footwear, Accessories and Retail Group for Jones Apparel Group and Nine West Footwear Corporation, whose family was touched by Alzheimer's disease.

AFA will hold the event, called Care on the Fairways, at the exclusive Wykagyl Country Club in New Rochelle, NY to raise funds to support the practical, educational and financial needs of the growing number of families affected by Alzheimer's disease and related illnesses.

Brown's father, Harry Saks, suffered from Alzheimer's disease for three years until his death last December. During that time, Brown feverishly researched the disease to understand what her dad was going through and to ensure that he was properly cared for.

Being the Care on the Fairways honoree marks Brown's first public involvement in the cause.

“It is the perfect time to begin,” Brown said. “I realized how quickly the disease took over my dad. We need to fight this, to better understand the cause of the disease and find a cure, and to provide the best care along the way. It's an enormous challenge, but hopefully we can accomplish this by joining together and raising awareness.”

AFA's chairman, Bert Brodsky, said AFA is delighted that Brown is serving as this year's special honoree. “She unfortunately knows the heartbreak of this disease. Her firsthand insight and her passion can make an incredible difference in other people's lives,” he said.

Currently, an estimated five million Americans have Alzheimer's disease, a brain disorder that causes loss of memory and other intellectual functions. With age the greatest risk factor, the incidence of Alzheimer's disease is expected to triple to 16 million Americans by mid-century.

AFA, a national organization based in New York, holds the golf outing annually to support its programs and services that focus on providing optimal care to individuals with Alzheimer's disease and related dementias, and their families. Services include a toll-free hotline, counseling by licensed social workers, educational materials, and grants to nonprofit member organizations.

“It will be a great day on the greens. In addition to having the opportunity to golf at a prestigious and historic venue, participants will leave feeling good, knowing that they've helped millions in need,” Brodsky said.

The Wykagyl Country Club has hosted numerous LPGA tournaments and was the site of the first meeting of the Professional Golfer's Association in 1916.

The day's events include golf, brunch, a cocktail reception and an awards dinner. Fees are $750 per golfer. Sponsorship opportunities are available.

For more information about Care on the Fairways or AFA, call toll-free 866-AFA-8484 or visit www.alzfdn.org .

Contact: Carol Steinberg
Phone: 866-AFA-8484