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FOR IMMEDIATE RELEASE | October 4, 2006

Young Professionals Embrace Alzheimer's Cause
Fundraiser Set for October 12 in New York City

NEW YORK, NY — When Alex and Chris Barnet were growing up on Long Island, their friends always mixed company with the brothers' grandfather, George R. Irvin. With George at the lead, the group would go out to dinner or play golf together. “He was one of the guys,” recalled Alex Barnet, vice president-sales at Advantage Title, Huntington, NY.

Now, the Barnets' friends—and other young professionals—make up the Alzheimer's Foundation of America Junior Committee, which is dedicated to ensuring that young adults play an active role in raising awareness of a disease that primarily affects the elderly.

The AFA Junior Committee will host its second annual event, “For the Love of George,” on October 12 from 7:30 pm to 11:30 pm at Strata, 915 Broadway in New York City. The night's activities will include a casino and silent auction. Tickets are $125 at the door. Proceeds will benefit the Alzheimer's Foundation of America (AFA), a national nonprofit organization based in New York City.

The Barnets founded the AFA Junior Committee last year as a tribute to their grandfather, who was diagnosed with Alzheimer's disease in 2002.

The committee kicked off its formation with a fundraising event in New York City last fall, attracting hundreds of young adults and successfully raising funds to support AFA's care-focused programs and services nationwide. Building on their initial success, the AFA Junior Committee plans to make For the Love of George an annual fundraising event for the AFA.

According to Barnet, it was natural to turn first to their childhood friends to help build the Junior Committee.

“They've seen what Alzheimer's disease has done to a man who was once so full of life, so they understand what other families across America are going through,” he said.

Future plans call for expanding well beyond what started as a circle of friends. The AFA Junior Committee hopes to garner more interest in the cause by throwing parties in other major cities, such as Los Angeles and Chicago, in the near future.

“It's important for younger generations to carry forth AFA's commitment to care for people with this devastating disease,” said Barnet.

The New York-based Alzheimer's Foundation of America is a national non-profit organization that focuses on care for individuals with Alzheimer's disease and related illnesses, and their families. Its services include a toll-free hot line, counseling by licensed social workers, bilingual educational materials, a free caregiver magazine, and training for healthcare professionals. For more information, call toll-free 866-AFA-8484 or visit www.alzfdn.org .

Contact: Carol Steinberg
Phone: 866-AFA-8484

Alzheimer's Foundation of America  866.232.8484

www.alzfdn.org