FOR IMMEDIATE RELEASE | July 21, 2010
Rising Pop Star to Perform at Alzheimer’s Foundation Event in Los Angeles
NEW YORK, NY — Singer/songwriter Justyna Kelley will perform on September 22 at an inaugural event in Los Angeles to benefit the Alzheimer’s Foundation of America—a cause that has special meaning for both her and her manager.
“So much of my music is personal,” said Kelley, a Nashville native who currently resides in Los Angeles. “The sadness of losing my aunt [to Alzheimer’s disease] has definitely given me a well of emotion and experience to draw from.”
Featuring a live pop performance by Kelley, “For the Love of George-Los Angeles” will take place from 7:00 p.m. to 10:00 p.m. at Guys & Dolls, 8713 Beverly Boulevard , West Hollywood. Proceeds from the event will support AFA’s care-related programs and services nationwide. Tickets, at $75 each, can be purchased on www.ticketweb.com or by calling 866-232-8484 .
“ It’s great to see a talented young artist like Justyna Kelley coming out to support the Alzheimer’s disease cause. She’s felt the heartbreak of this disease, and, hopefully, her passion can drive home the pressing need for care-related programs,” said Eric J. Hall, AFA’s president and chief executive officer.
Both Kelley and her manager, Guy Eckstine, wanted to get involved after having experienced the effects of Alzheimer’s disease firsthand in their families. Kelley’s great-aunt passed away from Alzheimer's disease more than a dozen years ago; Eckstine’s mother was diagnosed with the brain disorder three years ago.
As her Great-Aunt Jo succumbed to loss of memory and other cognitive functions, Kelley said, “It was so heartbreaking for my family to watch this happen and to feel so helpless and out of control as she slowly slipped away.”
By participating in the event, Kelley said her “deep passion for helping others” will be put to good use.
“As an artist, I think of myself as a vessel with which to help spread awareness, hope and joy through music. I believe that music, along with education, is the most efficient and universal way to bring people together and rally for a cause,” said Kelley, whose debut album “Over the Moon” will be released this fall.
AFA is bringing For the Love of George to Los Angeles after having successfully held similar cocktail parties in other cities, including New York, Chicago and Nashville. Many of the participants are young professionals—getting involved in a cause that primarily affects older Americans.
Currently, 5.1 million Americans have Alzheimer’s disease, and the incidence is escalating in line with the nation’s aging population; advanced age is the greatest risk factor for the brain disorder, which is the seventh leading cause of death in the United States.
The Alzheimer’s Foundation of America is a national nonprofit organization headquartered in New York and made up of more than 1,400 member organizations that provide hands-on programs to meet the educational, emotional and practical needs of families. AFA’s services include a toll-free hot line, counseling, educational materials, a free caregiver magazine, and professional training. For information, call 866-AFA-8484 or visit www.alzfdn.org.
Contact: Carol Steinberg
Alzheimer's Foundation of America