Alzheimer's Foundation of America
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FOR IMMEDIATE RELEASE | September 15, 2010

Country Music Artists Support Alzheimer’s Foundation of America
2 nd Annual ‘For the Love of George’ Event to Rock Nashville

NEW YORK, NY — Three years ago, country artist Brett Eldredge received a call from his parents, telling him that his grandmother had forgotten his grandfather’s name. In that moment, Eldredge said, “Alzheimer’s became real,” and the next day, inspired by his grandmother’s diagnosis of Alzheimer’s disease, he wrote his new single, “Raymond.”

On October 1, Eldredge and other country artists will perform at the Alzheimer’s Foundation of America’s (AFA) 2 nd annual “For the Love of George” cocktail reception and concert in Nashville to heighten awareness of the brain disorder and raise funds to support AFA’s care-related services nationwide.

Also performing will be South of Eden, an up-and-coming country duo made up of Mitch Malloy and Casey Thompson, who also have loved ones affected by Alzheimer’s disease. Shannon Brown will also take the stage.

The event, which will include hors d’oeuvres and live and silent auctions, will be held at Sambuca, 601 12 th Avenue South, from 7 p.m. to 10 p.m. Tickets are $75 in advance on ticketweb.com and $100 at the door.

“The tremendous commitment of the Nashville community will help make a difference in the lives of so many people impacted by Alzheimer’s disease and related dementias,” said Eric J. Hall, president and chief executive officer of AFA, a national nonprofit organization. “The performers’ connection to the disease makes the event even more heartfelt.”

Eldredge will perform his heartrending new single, which is featured on his debut album on Atlantic Records Nashville. Inspired by his family’s experience with the “tragic effects of Alzheimer’s disease,” he wrote the song as a way to find comfort with the whole situation.

“I decided instead of just being angry and frustrated towards the disease that I could figure out ways to bring more attention to it and support those dealing with it,” said the Nashville artist.

South of Eden’s Malloy and Thompson have also embraced the cause with a passion.

"None of us are immune to this devastating disease, yet,” said Malloy, whose mother’s boyfriend has been living with Alzheimer’s disease for the past seven years. “Casey and I hope that by participating in ‘For the Love of George,’ we can help raise awareness of this devastating disease.”

For the Love of George originated in New York when Alex and Chris Barnet initiated AFA’s first Junior Committee of young professionals in 2004 to honor their grandfather, George R. Irvin, who was diagnosed with Alzheimer’s disease in 2002. Since, AFA has held similar fundraising events in Boston, Chicago, Dallas, Los Angeles and Toronto.

It is estimated that as many as 5.1 million Americans have Alzheimer’s disease, which causes loss of memory and other intellectual functions. With age the greatest known risk factor, the incidence of the disease doubles every five years between 65 and 95. It is the seventh leading cause of death in the United States.

The Alzheimer’s Foundation of America, based in New York, is a non-profit organization that unites more than 1,400 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line, educational materials, a free quarterly magazine for caregivers and professional training. For more information, call toll-free 866-AFA-8484 or visit www.alzfdn.org.



Contact: Carol Steinberg
Phone: 866-AFA-8484