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FOR IMMEDIATE RELEASE | September 21, 2010

Alzheimer’s Foundation to Honor Long Island Residents at ‘Together for Care’ Cocktail Reception
Benefit to Feature Live Performance by Country Artist Emily West

NEW YORK, NY— The Alzheimer’s Foundation of America (AFA) will honor two Long Island residents for their distinguished leadership as members of AFA’s board of trustees at its “Together for Care” cocktail party on November 4.

The honorees are Howard M. Applebaum of Oceanside, NY, executive vice president and chief lending officer of Sterling National Bank, New York, and Jeffrey Greener, Esq., of Great Neck, NY, a partner at Rivkin Radler LLP., Uniondale, NY.

The event will support AFA’s programs and services nationwide that provide optimal care to the millions of Americans with Alzheimer’s disease and their families. It will feature a live performance by country music artist Emily West, whose grandmother had dementia.

AFA will hold “Together for Care” at Fresh Meadow Country Club, 255 Lakeville Road, Lake Success, NY, from 6:30 p.m.- 9:30 p.m. Tickets are $175 per person and can be purchased by calling AFA at 866-232-8484.

Both honorees have made significant contributions to AFA since their appointments to the board. Greener joined the board in 2002, and Applebaum has served since 2007.

“The Alzheimer’s Foundation of America relies on the leadership of our board members for their vision and their commitment to fulfill our care-focused mission, especially in light of the unprecedented demand for our services across the country,” said Eric J. Hall, AFA’s president and chief executive officer. “We are grateful for all that Mr. Applebaum and Mr. Greener do for our organization and for their dedication to our future growth.”

West has likewise embraced the cause and AFA’s efforts. In a recent interview with AFA Care Quarterly magazine, published by AFA, West said she didn’t understand what the disease was when her Grandma Millie had it, but she remembers her grandmother’s challenging behaviors.

“My mom had to let go of her mom long before she actually passed away…I wish I could have loved both women more at the time,” she said.

Currently, as many as 5.1 million Americans have Alzheimer’s disease, and the incidence is escalating in line with the nation’s aging population. Advanced age is the greatest risk factor for the brain disorder, which is the seventh leading cause of death in the United States.

The Alzheimer’s Foundation of America is a national nonprofit organization headquartered in New York and made up of more than 1,400 member organizations that provide hands-on programs to meet the educational, emotional and practical needs of families. AFA’s services include a toll-free helpline, counseling, educational materials, a free caregiver magazine, and professional training. For information, call 866-AFA-8484 or visit

Contact: Carol Steinberg
Phone: 866-AFA-8484

Alzheimer's Foundation of America  866.232.8484