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FOR IMMEDIATE RELEASE | December 21, 2010

Alzheimer’s Foundation of America Receives 4-Star Rating from Charity Navigator
Public Voted for Foundation to Be Charity Navigator’s Next Rated Organization

NEW YORK, NY—The Alzheimer’s Foundation of America (AFA) announced today that it has received the highest rating--four stars--from Charity Navigator, the nation’s largest independent evaluator of charitable organizations.

According to Charity Navigator, its four-star rating designates that AFA exceeds industry standards and outperforms most charities in its cause. Only 32 percent of the more than 5,500 largest charities nationwide that Charity Navigator has evaluated for organizational efficiency and capacity have received this top ranking.

AFA was rated after it won a competition by Charity Navigator in which the company for the first time selected five organizations and asked the public to vote on which one it should evaluate next. Charity Navigator held the voting competition November 1 through 29, and announced it through social media networks such as Twitter and Facebook, in addition to the organization’s blog and e-newsletter. Meanwhile, AFA had applied for the rating and was on a waiting list to be evaluated when it got picked for the contest.

“Receiving Charity Navigator’s four-star rank marks a significant stamp of approval on how we operate and provides additional reassurance to the families we serve and to current and prospective donors,” said Eric J. Hall, AFA’s president and chief executive officer. “The Alzheimer’s Foundation of America is committed to maximizing dollars spent on programs and services to ensure that families nationwide receive the help they need now and in the future.”

AFA is also an accredited charity by the Better Business Bureau and a recipient of the “Best in America” seal of excellence from Independent Charities of America. Its financial report is available at

Alzheimer’s Foundation of America

The Alzheimer’s Foundation of America, based in New York, is a non-profit organization that unites more than 1,400 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free helpline, educational materials, a free quarterly magazine for caregivers and professional training. For more information about AFA, call toll-free 866-AFA-8484 or visit

Contact: Carol Steinberg
Phone: 866-AFA-8484

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