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FOR IMMEDIATE RELEASE | March 11, 2011

Palm Beach Community to Embrace Alzheimer’s Cause in Event Benefiting Alzheimer’s Foundation of America
State Faces Dramatic Number of Cases of Individuals with the Brain Disorder

NEW YORK, NY— As the number of individuals with Alzheimer’s disease in Florida continues to grow, Palm Beach area business executives, healthcare professionals and others will embrace the cause whenthe Alzheimer’s Foundation of America (AFA) Palm Beach Committee hosts its third annual cocktail party on April 1.

Called “For the Love of George,” the cocktail party is aimed at heightening awareness of the brain disorder and raising funds to support programs and services for individuals with Alzheimer’s disease and related dementias, and their families.

The event will be held from 6 p.m. to 8 p.m. at the home of Madeleine Rudin Johnson in West Palm Beach. The evening will feature live entertainment and a silent auction. Tickets are $125 in advance and $150 at the door. For more information, call 866-AFA-8484.

“Sadly, Alzheimer’s disease is spreading in almost every part of our nation. In states like Florida, where the number of people being diagnosed continues to grow, it is especially important to gather the community together. Their passion for the cause can drive the issue of care to the forefront and really make a difference in people’s lives,” said Eric J. Hall, AFA’s president and chief executive officer.

Alex and Chris Barnet originated “For the Love of George” to honor their grandfather, George R. Irvin; Irvin, of Quogue, NY and North Palm Beach, FL, was diagnosed with Alzheimer’s disease in 2002 and passed away in February 2008. The Barnet brothers formed the AFA Junior Committee, consisting largely of young professionals, and it held its first fundraiser in New York in 2005. Since, AFA has held similar events in other cities, including Palm Beach, Chicago and Nashville, over the past several years.

Founded in 2008, the Palm Beach Committee is chaired by the Barnet and Dilonardo families, also related to Irvin, and co-chaired by Lillian Johnson, who has been involved in “For the Love of George” committee since its inception in New York, and Madeleine Rudin Johnson, executive vice president of Rudin Management Company, Inc., New York, NY.

“We are appreciative of the generous support of the Palm Beach community in recognizing and assisting the growing number of families facing this health crisis in their own backyard and throughout the country,” said Bruce Barnet, Irvin’s son-in-law and president of Barnet Holdings, LLC, Garden City, NY.

Currently, it is estimated that as many as 5.1 million Americans have Alzheimer’s disease, which results in loss of memory and other intellectual functions, and, ultimately, death. Its incidence is expected to triple by mid-century. More than half a million people in Florida, including an estimated 49,000 individuals in Palm Beach, are currently living with the disease, according to the Florida Department of Elder Affairs.

The state is bracing for a rising number of cases given the state’s increasing population of people aged 65+, which is expected to reach 3.8 million by 2015, up by nearly one million since 2005, according to the United States Census Bureau. Advanced age is the greatest risk factor for the disease.

The Alzheimer’s Foundation of America, based in New York, is a national non-profit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line, educational materials, a free quarterly magazine for caregivers and professional training. For more information about AFA, call toll-free 866-AFA-8484 or visit www.alzfdn.org.

Contact: Carol Steinberg
Phone: 866-AFA-8484

Alzheimer's Foundation of America  866.232.8484
www.alzfdn.org