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FOR IMMEDIATE RELEASE | October 17, 2011

Alzheimer’s Foundation of America to Host ‘For the Love of George’ Cocktail Party in New York
Seventh Annual Event Rallies Young Professionals Around the Cause

NEW YORK, NY—The Alzheimer’s Foundation of America (AFA) New York Committee is hosting the seventh annual “For the Love of George” cocktail party and concert in New York City on October 27 to heighten awareness of the disease and rally young professionals around the cause.

With the event continuing to grow annually, this year’s For the Love of George will be held from 7:00 p.m. to 11:00 p.m. at Mars 2112, 1633 Broadway in Manhattan.

It will feature live entertainment by Booga Sugar, a popular dance groove band, and an auction with must-haves like a trip to Mexico, a signed jersey by quarterback Eli Manning, and Judith Ripka jewelry.

Tickets are $100, and guests must be 21 or over to attend. For details and tickets, visit or call 866-232-8484.

Brothers Alex and Chris Barnet, who are co-chairs of the AFA New York Committee, created the event to honor their grandfather, George R. Irvin, who was diagnosed with Alzheimer’s disease in 2002. Irvin, 81, of Quogue, NY and North Palm Beach, FL, passed away in 2008. Based on its overwhelming success, the event has since been duplicated in other major cities.

“It is so encouraging to see more and more young professionals and other New Yorkers turning out to show their support each year. This is the type of commitment that will bring Alzheimer’s disease front and center, and, as a result, make a tremendous difference in the lives of families impacted by this heartbreaking disease,” said Eric J. Hall, president and chief executive officer of AFA, which is based in New York.

Proceeds from the event will benefit AFA’s programs and services locally and nationally that offer practical, emotional and financial support to families affected by Alzheimer’s disease and related dementias. As many as 5.1 million Americans currently have Alzheimer’s disease, which results in loss of memory and other intellectual functions, and, ultimately, death. With age the greatest known risk factor, the incidence doubles every five years between 65 and 95. In New York State, more than 330,000 residents have Alzheimer's disease and related disorders.

The Alzheimer’s Foundation of America, based in New York, is a national nonprofit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include counseling and referrals by licensed social workers via a toll-free helpline, e-mail, Skype, and live chat; educational materials; a free quarterly magazine for caregivers; and professional training. For more information about AFA, call toll-free 866-AFA-8484 or visit

Contact: Carol Steinberg
Phone: 866-AFA-8484


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