Alzheimer's Foundation of America
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FOR IMMEDIATE RELEASE | December 12, 2011

Unique Holiday Gifts That Give Back and Say You Care

NEW YORK, NY—With the holidays right around the corner, the Alzheimer’s Foundation of America (AFA) is offering an exclusive sterling silver jewelry line and other care-related gifts that pay tribute to caregivers and help support AFA’s programs and services throughout the year.

AFA sells these many gift items—sentimental, educational and practical—through its e-Store; visit or call (Toll-Free Helpline) 866-232-8484.

These gifts are being made available at a time when more and more Americans are taking on the role of caregiving, including people caring for the rising number of individuals with Alzheimer’s disease. The brain disorder currently affects as many as 5.1 million Americans and is escalating in line with the nation’s aging baby boomers.

“These unique items are a way to pay it forward by showing appreciation for caregivers and also helping the many families served by AFA’s programs and services each day,” said Eric J. Hall, AFA’s president and chief executive officer.

In addition, Hall said, “Thoughtfulness like this can make caregivers feel good. That’s really critical since caregivers of loved ones with Alzheimer’s disease often face declining mental and physical health as a result of their 24/7 responsibilities.”

AFA designed its unique necklace, bracelet and lapel pin to recognize caregiving—the greatest act of love—and raise awareness of Alzheimer’s disease. Each piece of jewelry has a sterling silver pendant modeled after AFA’s logo of arms embracing a heart, which reflects the organization’s mission of providing optimal care to individuals with dementia and their families. More heartfelt gifts available from AFA are note cards, baseball caps, stuffed animals and other items that relate to the AFA Quilt to Remember, the nation’s first grand-scale quilt that pays tribute to individuals affected by Alzheimer’s disease and related dementias. Moreover, gift givers might want to consider crafting a quilt panel in memory or honor of an individual with the brain disorder, a family caregiver or healthcare professional to add to the collection.

Other items in AFA’s e-Store have a more practical bent, assisting families with daily challenges of caring for individuals with dementia. These include educational DVDs that address medication management, wandering, falls prevention and other care strategies for the home setting; products, such as a door alarm and photo phone, to ease daily activities; and a wide range of books.

Alzheimer’s disease results in loss of memory and other cognitive functions, and is the sixth leading cause of death in the United States. An estimated one to four caregivers care for each person with the disease.

The Alzheimer’s Foundation of America, based in New York, is a national nonprofit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include counseling and referrals by licensed social workers via a toll-free helpline, e-mail, Skype, and live chat; educational materials; a free quarterly magazine for caregivers; and professional training. For more information about AFA, call toll-free 866-AFA-8484 or visit

Contact: Carol Steinberg
Phone: 866-AFA-8484


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