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FOR IMMEDIATE RELEASE | September 12, 2013

CALLING ALL TEENS: CHANNEL YOUR CREATIVITY FOR THE THIRD ANNUAL ‘TEENS FOR ALZHEIMER’S AWARENESS’ VIDEO COMPETITION

NEW YORK (September 12, 2013) — For the third straight year, the Alzheimer’s Foundation of America (AFA) is offering teens a vehicle to channel their creativity and help educate their peers and the public: the AFA Teens for Alzheimer’s Awareness Video Competition.

The contest asks teens, 13-19 years old, to create a two-minute video that illustrates a moment in which they learned something about their understanding of Alzheimer’s disease or about caregiving, or decided to become a community volunteer/activist. One grand prize winner will net $500 and one runner-up will receive $250. The deadline for entries is December 1.

As the incidence of Alzheimer’s disease – now estimated as affecting some 5.1 million Americans and expected to triple by mid-century – continues to climb, a growing number of teens are forced to confront its impact on loved ones, neighbors and family friends. Many teens are caregivers themselves, experiencing the practical responsibilities and the emotional toll of the disease.

Alex Klein, winner of last year’s contest, said that in caring for his grandmother, his family learned that “you can either laugh, or you can cry.” “Sometimes, when we laugh, it’s the only thing that can bring a piece of my grandma back, even for a short time…Often, when we laugh, she laughs, making us feel like the hex [of Alzheimer’s disease] has been temporarily defeated,” said Klein, an aspiring filmmaker who lives in Dayton, N.J.

The video competition is one of the many initiatives offered by AFA Teens, an award-winning division of AFA that seeks to mobilize teens nationwide to raise awareness of the disease and get involved in educating others. Other programs include a college scholarship essay competition; local chapters where teens can interact with peers, volunteer, and hone their leadership skills; an online community; a bulletin board; and access to AFA’s network of resources, including counseling by licensed social workers. Visit www.afateens.org for official contest rules and entry forms or to learn more about AFA Teens.

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About the Alzheimer’s Foundation of America (AFA):
The Alzheimer’s Foundation of America, based in New York, is a national non-profit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line, educational materials, a free quarterly magazine for caregivers, and professional training, as well as teen- and college-focused divisions. For more information about AFA, call toll-free 866-232-8484, visit www.alzfdn.org, follow us on Twitter (@alzfdn, @AFATeens or @AFAonCampus), or connect with us on Facebook https://www.facebook.com/AlzheimersFoundationofAmerica.

Contact: Amanda Hirschhorn
Phone: 866-AFA-8484

 



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