Alzheimer's Foundation of America
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Alzheimer's Foundation of America Media Center

Press Releases

FOR IMMEDIATE RELEASE | April 8, 2014

DEADLINE APPROACHING: ALZHEIMER'S INNOVATION GRANT

NEW YORK (April 8, 2014) —From a rehabilitation program that tailors its therapies to an individual's abilities to an iPad app designed to spark conversation around classic works of art, countless organizations across the country are taking a fresh approach to support and engage people with Alzheimer's disease and related illnesses. And each year, the Alzheimer's Foundation of America (AFA) awards one such group its Brodsky Innovation Grant in recognition of a service or program that improves the lives of people with Alzheimer's disease and their families.

The $25,000 grant, which is awarded through a competitive application process, considers the originality of the program or service, as well as its need and ability to be replicated by other dementia care providers. Applicants must be nonprofit member organizations of AFA. The application deadline is fast approaching: Submissions must be received by May 15.

"In the absence of a cure for Alzheimer's disease, we must focus on improving the care experience for individuals and their families," said Charles J. Fuschillo, Jr., AFA's chief executive officer. "We are proud to provide this grant to our member organizations that are developing creative new approaches to deliver the highest level of care."

In 2013, AFA awarded the Brodsky Innovation Grant to Phoebe Ministries, Allentown, Pa., to introduce a comprehensive rehabilitation program to engage individuals with dementia in occupational, physical and speech therapies appropriate to their cognitive abilities, interests and needs. Chicago-based CJE SeniorLife received the funding in 2012, to develop its "Art in the Moment" iPad app, an extension of its successful collaboration with the Art Institute of Chicago, designed to stimulate people with cognitive loss.

The Brodsky Innovation Grant is named in honor of Bert E. Brodsky, AFA's founding chairman, and his wife, Muriel, for their generous commitment to AFA and the cause.

In addition to the Brodsky Innovation Grant, AFA offers its member organizations the opportunity to apply for grants for family respite care, and enhancement of programs or services. To learn more, visit www.alzfdn.org, or call 866-232-8484.

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About Alzheimer’s Foundation of America (AFA)
The Alzheimer's Foundation of America, based in New York, is a national nonprofit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line staffed by licensed social workers, educational materials, a free quarterly magazine for caregivers, and professional training. For more information about AFA, call toll-free 866-232-8484, visit www.alzfdn.org, follow us on Twitter, or connect with us on Facebook.

Contact: Amanda (Hirschhorn) Secor
Phone: 866-AFA-8484